Rule #5: Use smart, cost-effective promotional techniques that will arrest the eye, tug at the heart, and convey what is unique and special about your business or service.
According to Martha the two most important keys to successful promotion of your business is to be creative and use common sense.
Martha also wants you to remember to position your product or service. You need to figure out exactly what you are trying to accomplish and how your product/service is going to stand out!
In figuring out exactly how to advertise Martha wants you to appeal to your customer’s wants and needs. In the interior design world if you placing an ad in paper you must make sure that it very stylish and appealing to the eye. Have some sort of image and not just copy to catch a clients eye.
Another crucial key to promoting yourself is the publicity game. Hiring a publicist is going to be hard on the wallet, but in return you are going to have some one in corner. A constant cheerleader that is reaching out to all of their media contacts and sharing how fab you are! What could be better. I would die if I had enough funds to hire Ruby Press . There work is beyond amazing! If a publicist is not in the cards then you must become the publicist. Martha recommends sending out letters to local media outlets offering your services as an expert in your field. You just need to make one connection to get your foot in the door.
Once you get the attention of a media outlet Martha’s tips are easy. Get personal. Share something that people might find out of character for you. Get people to want to know more. When you are in the public eye it is also important to tell your story well. Practice is key!
Martha also believe it’s important to be consistent in your message. She loves her sayings such as, “It’s a good thing,” and Learn something new every day,” and If I can do it, you can do it.” Her sayings are a constant reminder to everyone of what her company stands for.
* It’s not a secret that I’m a complete marketers dream. Make it pink and sparkly and I’m sold! One company that I think hits it out of the park every time is my favorite, Kate Spade. They not only make me want to purchase everything I see, but they help me dream, give me inspiration and make me what to be a little more unique and original in my own life. I sprinkled this post with some of my favorite KS ads.
FYI: Winner of the $100 shop bop gift card for most creative answer is MATAANDCONNIE! Please email me with your information! I can be reached at firstname.lastname@example.org. Can’t wait to see what you pick out!