Wednesday, November 3, 2010

Effortless Style Interiors

Ah the day has finally come it looks like my professional site is finished ( ok not fully finished, but enough is done to show it off!)

For those of you that have been with me from the very beginning you will know it's been a long journey. I started getting my business in order right when I first started my design program and I was able to complete the course and take on clients before the site was finalized.

I had originally started with this color combo:

Business Card Mock-Ups:

Website mock up:

{I still actually really love this color combo, but at the moment it seemed too trendy and I didn't want my site to look "over" after a year}

So I went back to the drawing board and went for a more "fun" look:

Loved this color combo, loved the zebra, but had a really hard time translating it to a site. My fun colors were a bit overwhelming in large doses and they fighting with my project photo's so eventually after trying to make it work a million and one times it just had to go.

After that try I was at a loss. I didn't know what I wanted anymore. I wanted the site to reflect me and be up to date yet classic and fun yet professional. Seems easy to achieve, but it was hard. I think I was a bit lost in the beginning, because I wasn't exactly sure how to classify my design style and it was only after people making comments while visiting my home that I realized I was traditional in a lot of my decorating (shocking to me at the moment) with injections of modern & vintage.

I had originally seen my color & pattern loving less as more of Jonathan Adler type decorator, but in looking around my home I did realize that I loved classic elements (traditional) with a twist ( modern & vintage) and without a new color combo came to life.

Navy was my nod to traditional design and my neutral color.
Orange was a reflection of me. It's my favorite color.
Green made the feel a touch preppy/new traditionalist, which I love and fun.

In this proof the green wasn't bright enough:

Eventually we got it got it right:

The addition of my logo with the nod to my love of elephants just completed the look!

Now I know you are all dying for photo's of my house and my portfolio page still looks like this:

Don't fret they are coming. My photographer is off traveling and will back into town in Mid-Nov. So they are coming!

In the meantime head on over to Effortless Style and familiarize yourself with my new home. The blog will shortly be moving over there as well.

There is a little hidden surprise on my home page let me know if you can find it!

Thank you for your wonderful support during this entire process. On the days where I was in tears and close to pulling out my hair it was my saving grace.

**P.S. There are a couple of typos on the site. They have been fixed on the back end, just waiting for it to update on the site.

Blog design by Front Porch Studio, Logo design by i design.

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Blogger Hello Lover... said...

Looks amazing Camila! I love the styling in the photos and your about section is great! A huge Congrats to you!

November 3, 2010 at 8:42 AM  
Blogger Design Esquire said...

It looks AMAZING! I can only imagine all the hard work that went into it. It was worth it though - it's gorgeous! And seems to be perfectly you.

November 3, 2010 at 8:49 AM  
Anonymous Bonnie said...

I found the surprise on the homepage!!!! At the bottom, where the word "STYLE" lights up when you scroll over it, it goes to an inspiration page!!!! GORGEOUS!!! What a fantastic site!

November 3, 2010 at 8:52 AM  
Blogger Charlene said...

I love reading about other people’s journey in referring to designing their webpage. I understand the complexity of having to choose the right colors and such…it can be completely overwhelming. I think your final design looks terrific! The navy blue in your logo really ties it all together on your homepage.

November 3, 2010 at 8:59 AM  
Blogger Flavia @ Estilo Home said...

Camila, it's perfect! It truly reflects you and everything you wanted your business to be. I can't wait to see your porfolio page now! Congrats!!

November 3, 2010 at 9:06 AM  
Blogger christine {bijouandboheme} said...

I've been over and had a look and it looks fantastic! You must feel so thrilled to have travelled this journey so far and now actually have your own business/website- I really would love to follow in your footsteps:)

November 3, 2010 at 9:20 AM  
Blogger Lavender and Lilies said...

So exciting! I can't wait to check it out!

November 3, 2010 at 9:57 AM  
Anonymous Kate {domestikatedlife} said...

Looks great!! Can't wait to see your portfolio when it goes up.

November 3, 2010 at 10:05 AM  
Blogger maria said...

thanks for sharing your process, Im in the midst of making over my blog and am having the hardest time trying to figure out what I want/like!!! I feel better now that you shared!!!

November 3, 2010 at 10:05 AM  
Anonymous Liz @ It's Great To Be Home said...

I LOVE the orange and navy - I'm sure it was hugely stressful trying to come up with something that represents you and your style, but it seems like you nailed it!

November 3, 2010 at 10:07 AM  
Blogger barbara@hodge:podge said...

Looks so beautiful. Love how you gave the whole story behind the design! My only drawback was when I tried to click on your new page it didn't work. Sigh....

November 3, 2010 at 10:16 AM  
Blogger The Brick Cottage said...

Congrats! It looks great and I'm so excited for you. You're hard work is really paying off!

November 3, 2010 at 10:24 AM  
Blogger Laurie Jones said...

Looks soooooo great! You should be really proud! It totally reflects you!

November 3, 2010 at 10:37 AM  
Blogger Alaina @ Live Creating Yourself said...

It looks fabulous, Camila!! Bravo on finishing this project! Can't wait to look through your portfolio!


November 3, 2010 at 11:14 AM  
Blogger Cassie {Hi Sugarplum!} said...


you did a great job...congrats! Many great things are around the corner for you!


November 3, 2010 at 11:15 AM  
Blogger Mrs. Limestone said...

Congrats! Im loving the colors. I don't think navy and orange are going to go out of style anytime soon. If Hermes can rock it for a few decades, so can you :)

November 3, 2010 at 11:16 AM  
Blogger Helena - A Diary of Lovely said...

it's a really pretty combination Camila, congratulations gorgeous, wishing you all the best! xo

November 3, 2010 at 11:17 AM  
Blogger Kim@Chattafabulous said...

It is perfection. Love the color scheme, the elephant, the font - it is fantastic and will represent your style perfectly!!

November 3, 2010 at 11:20 AM  
Blogger Mrs. Chic said...

Congrats I'm super excited for you!!! :)

November 3, 2010 at 12:01 PM  
Blogger Erin said...

Absolutely stunning, in every single way. It completely reflects you and your design successfully translate that is such an accomplishment!

November 3, 2010 at 12:28 PM  
Blogger Michaela said...

It looks wonderful! How exciting! I bet it must feel great to be done with the hard part of putting together the site and getting onto some designing of spaces! The colors are perfect and I love the "things that inspire us" page (:

November 3, 2010 at 1:19 PM  
Anonymous Kylie Sarley, Bandelle said...

Beautiful, Camila! Wishing you all the best xxx

November 3, 2010 at 2:13 PM  
Blogger Dayka (Life +Style) said...

congratulations on your new site and this monumental step in your career as a designer! creating logos and selecting fonts/colors can be so nerve-wrecking, but it's so worth it in the end! wishing you all the professional success in the world!

November 3, 2010 at 3:30 PM  
Blogger Loretta Fontaine (APPLESandRUBIES) said...

Camila- Just beautiful! I took a peek! Congrats! Congrats!

(The elephant is my favorite part - how the swirls in his body curve mimic your logo type is brilliant!)


November 3, 2010 at 3:40 PM  
Blogger Kelly Green said...

LOOKS fantastic - love what you have ended up with! congratulations Camilla! KG

November 3, 2010 at 4:23 PM  
Blogger Carolyn said...

It's great! LOVE the navy. All of it seems you. I started a little blog designs business and I KNOW how much goes into this...well done.

November 3, 2010 at 5:07 PM  
Blogger Sweet Nothings said...

congrats. so happy for you. it has been so great to be along for the whole ride! wooooo

November 3, 2010 at 5:58 PM  
OpenID courtneyoutloud said...

Congrats on the site. It looks beautiful! And the orange and navy are my favorite color combo :)

November 3, 2010 at 6:38 PM  
Blogger Storibook Designs said...

It looks outstanding! Love the color combo and design. It has a sophisticated asian feel to me. Congratulations!

November 4, 2010 at 7:45 AM  
Blogger Revival said...

Congrats Camila! It has been fun watching your journey unfold. Your success couldn't have happened to a nicer person. Best of luck!

November 4, 2010 at 10:29 AM  
Blogger Michelle said...

Great job Camila!! Looks fresh and young, and well considered!

Best to you and your ventures :) or should I say ad-ventures!

You are fabulous!!

:) Michelle

November 4, 2010 at 1:46 PM  
Anonymous So Haute said...

Congrats Camila!! Your website looks fantastic!

November 4, 2010 at 11:28 PM  
Blogger No.35style said...

it looks great! love the color combo!

November 5, 2010 at 5:34 PM  
Anonymous Anonymous said...

Are you going to fix the typos in your blog posts everyday too?

November 6, 2010 at 10:15 PM  
OpenID designstiles said...

I just saw it today. I really love it! Great job.

November 9, 2010 at 9:57 PM  

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